veg tv

A NY Times article on narrowcasting--creating a video-centric web site for a niche audience--includes reference to Veg TV I took a look at this site today, and it reminds me more of one of those celebrity gossip TV shows than anything useful about vegetarianism.

When the site loads, it automatically loads video of Pink expressing her doubts about receiving an award from PETA. So be warned, if you're at work. Most of the main page video clips offered seem to come from that same show. Clicking on the "Recipes" link offers video recipes for basics like Kung Pao Mock Chicken, but flog online vendors with infomercial-quality actors before getting to cooking.

I am glad to see this site appear and hope its success will lead to more sophisticated competitors. But perhaps I'm too snooty. Check it out for yourself and comment away...